Getting labelled isn’t always a bad thing.
Aaron and I love doing our etsy shop, but one thing that we have been contemplating with increasing focus is our labeling/packaging. We recognize the need and benefits of a defined, attractive brand image- we just haven’t mastered the who, what, why, where, how of it all yet.
Enter in a bit of internet research and- wah-lah!- we now have a better understanding of what we need to do to achieve our goal. Here are some of the tips that 1) came up most frequently and 2) I felt made the most sense:
Can’t We All Just Get Along?
When creating your basic label design think holistically. How does the package work together as a whole? Is the color of the container/package complimented by the label? Several tools that make this whole complimentary color thing a cinch:
- Adobe Kuler (kuler.adobe.com)
- ColourLovers (www.colourlovers.com)
- ColorBlender (www.colorblender.com)
From what I’ve read, you have only a small window of opportunity to grab a shopper’s attention (~2-3 seconds). You should have your brand or company name as well as two or three words describing the product in large enough type that it can be read from six feet away.
The label you create should complement the packaging, container, item itself. A quick trip to Office Depot reveals your most common choices of white, clear, or off-white. You can also choose different shapes (round, square, rectangle) and finishes (matte, glossy). Keep in mind that different textures and finishes affect the message conveyed. For instance, a textured matte cream label extends a high-end an “expensive” appearance to your item.
A good label design will allow flexibility in terms of modifying the label to work for a variety of products. By changing the font color and/or keeping the same design but changing words you can use the same label for an entire product line. This promotes brand recognition and continuity.
I personally love sites like dafont.com where you can download great fonts for free and/or with a small donation to the font creator. This particular sight is my go-to for eye-catching, unique fonts that go a long way in creating an eye-catching label.\
Taking all this advice into consideration, here’s how are basic label has progressed. Still needs works, but it’s come a long way baby!
Want some extra inspiration? Check out this blog post featuring 25 effective (and good-looking) product labels.